RRP from $39,990 +ORC+Tyre Fee

Ford Puma ST-Line Mild-Hybrid

RRP from $39,990 +ORC+Tyre Fee

Vehicle Specifications

  • Engine Type 1.0L EcoBoost mHEV
  • Battery 48-Volt lithium-ion battery
  • 7-Speed Auto Transmission

  • PUMA ST-Line Mild-Hybrid

    Recommended Retail Price From
    $39,990 + ORC1


    Recommended Retail Price From
    $46,490 + ORC1

Every bit as dynamic as it looks

Make a statement in Ford’s latest compact SUV. With an unmissable silhouette and outstanding style, this sporty SUV is more than it looks.

Don’t Just Take our word for it.  Explore expert reviews and comparisons below.

“Ford’s designers have worked some wizardry on this Puma, and it has resulted in a sporty looking city-carver that blows the competition out of the water.”

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“The new Ford Puma is a great addition to the NZ small SUV/Crossover market. Its FWD offers a fun and involving time behind the wheel and the ST-Line comes simply fully loaded and that includes 20,000km service intervals and 5-year unlimited warranty.”

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“It’s not just this engine that makes the Puma a rewarding drive. The steering is just wonderful, communicating all the time and allowing you to feel every nuance of what the car is up to.“

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“Both versions of the Puma impress with their cheerfully engaging chassis (just like a Fiesta) and eager handling and while the ST-Line’s sportier suspension is a bit firmer than most would expect from a baby SUV, it is never harsh or uncomfortable, while the standard Puma is unflappable and always on the right side of comfortable.”

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Puma Safety Highlights

The Ford Puma comes loaded with Driver Assistance Technology, designed to help keep you, your family and other road users protected3.

Adaptive Cruise Control

Adaptive Cruise Control

Just set your cruising speed and let the Puma’s radar monitor the traffic ahead and slow down or speed up accordingly3,7.

Automatic Park Assist

Automatic Park Assist

At the press of a button, Active Park Assist will help you find the right size parking spot and steer the car into position while you focus on controlling the brakes3,7.

Cross Traffic Alert

Cross Traffic Alert

Blind Spot Information System with cross-traffic alert uses sensors to monitor the traffic in your blind spot and warn you before reversing out of a parking spot or switching lanes3,7.

Tyre Pressure Monitoring

Tyre Pressure Monitoring

The Puma helps you avoid being caught with a flat tyre. The Tyre Pressure Monitoring System alerts you when the pressure is low, so you can manually check the pressure and reinflate them to the accurate level.

Lane Keeping Aid

Lane Keeping Aid

If you accidentally drift over the lane, the Puma will apply gentle steering torque and a warning vibration to guide you back if needed3.

Electronic Stability Control

Electronic Stability Control

As roads get busier, the need to make sudden manoeuvres to avoid an accident are increasing. ESC,3 is designed to help prevent skidding or sliding sideways when taking evasive action or in bad conditions.


With Ford Assured Future Value you’ll have a flexible finance solution that gives you peace of mind form the moment you get your new vehicle… and your next one.

Not only will you have the certainty of low fixed repayments, you’ll also have three great options at the end of your agreed term. Plus you can renew at any time!It all means you can enjoy a new Ford more often.

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Hands-Free Power Tailgate

The hands-free power tailgate1 makes access to your Puma ST-Line load compartment easy, even when your hands are full. With keys nearby, simply kick your foot under the bumper and the tailgate will open.

AEB with Pedestrian Protection

Every Puma model includes Autonomous Emergency Braking with Pedestrian detection. Always scanning ahead, AEB alerts you of potential collisions and applies the brakes if an unexpected danger appears in front of the car.

Efficient Performance

More than just a city SUV, Puma’s 7-Speed transmission helps delivers 92kW of power and 170NM of torque. With a fuel economy of just 5.3L/100km1, the Ford Puma is a fuel-efficient SUV, made for city trips and outdoor adventures.

FordPass Connect

Every Puma is fitted with an embedded modem. Using the FordPass app on your mobile device4, you can lock, unlock or even locate your vehicle5. FordPass lets you start the engine from afar, and heat or cool the cabin to the last setting6.

Colour swatch

  • Exterior Paint

    Desert Island Blue

  • Exterior Paint

    Race Red

  • Exterior Paint

    Frozen White

  • Exterior Paint

    Solar Silver

  • Exterior Paint


  • Exterior Paint

    Agate Black

[1] Fuel consumption & emission WLTP3 figures are a conversion value based on NEDC combined test results. Fuel consumption and CO2 emissions are specified for a vehicle type and not for a single vehicle. The applied standard test procedure enables a comparison between different vehicle types; the specification and options selected may have an effect i.e. on vehicle weight and therefore on the emissions and fuel economy of the vehicle and also may influence the figures that appear in the individual vehicle documentation. This information is not part of any product offer made. Real world fuel consumption can vary as the fuel efficiency of a vehicle is influenced by (individual) vehicle configurations, driving behaviour, use of technical equipment such as air conditioning, as well as other non-technical factors.

[1] All Recommended Retail Prices (RRP) and Recommended Special Prices (RSP) include GST. Prices exclude any dealer on-road, tyre fee, accessories and fitting costs. Please contact your authorised Ford Dealer for full pricing details.

[3] Hands-Free Power Tailgate is standard on Puma ST-Line only.

[4] Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate in some driving and road conditions (including at certain speeds) or adverse weather.

[5] Use of FordPass is subject to the FordPass Terms and Privacy Policy and the Connected Vehicle Terms and Privacy Policy available on ford.co.nz/fordpass and requires a compatible mobile device, internet access and software (including software updates from time to time). You are responsible for internet access, mobile network data and voice call services required for your use of the FordPass App on your mobile device, including associated fees. The FordPass App and FordPass Connect modem can only work when both are connected to the telecommunications network. Ford cannot guarantee that FordPass will be in fully operating condition at all times and the FordPass App may be unavailable or particular FordPass services interrupted. Ford is not responsible for any limitations or restrictions of the telecommunications network or of your mobile device.

[6] Vehicle Locator only available when Vehicle Location setting is on.

[7] Use Remote Vehicle Start and Stop responsibly and only in well ventilated areas where you are aware of your vehicle’s surroundings.

[8] Adaptive Cruise Control, Automatic Park Assist and Blind Spot Monitoring with Cross Traffic Alert is available on the Puma ST-Line only.

[9] Intelligent Adaptive Cruise Control Disclaimer Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. May not operate at certain speeds, or in certain driving, road or weather conditions. Intelligent Adaptive Cruise Control (iACC) uses various data to adjust the set speed of the vehicle to the speed limit detected by the system. The iACC system will not always detect the correct speed limit and may set a vehicle speed that is above or below the actual speed limit. If the system does this, it can be overridden by the driver applying the brake or accelerator or via steering wheel controls.

In some circumstances, iACC will use map data to set the vehicle speed. Ford recommends keeping map data updated by fully activating the vehicle’s FordPass Connect modem and enabling Connected Navigation Services. Connected Navigation Services are included for 1 year from the Ford Express New Vehicle Warranty start date and available ongoing subject to payment of a subscription fee.

Adaptive Cruise Control and Lane Centring has a minimum operating speed of 20km/hr. Detection of lower speed limit will result in system entering standby when iACC is active. The Stop and Go functionality of this system operates as low as 0km/hr in traffic jam situations. Lane Centring feature should be disabled via the Driver Assistance menu in SYNC before towing. Customers should read the Owner’s Manual for details of the limitations of the iACC system before activating.


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